Creative Direction
Chelsea Trosper
Project Brief & Goals
Our longstanding collaboration with Blue Stallion Brewing, beginning in 2015, has encompassed a diverse range of services. Over the years, we have undertaken the design and development of more than one hundred labels for their various brews. Additionally, we conducted a comprehensive strategy session, during which we crafted and executed ideal client profiles that served as a guiding compass for our subsequent rebranding efforts.
In this extensive rebranding endeavor, our aim was to contemporize the existing brand while preserving its appeal to the current market base. The meticulous implementation of new designs and label updates spanned over a year, synchronized with the introduction of new brews by their head brewer. Today, Blue Stallion Brewing's brand exudes a brighter and bolder character, all while subtly evoking the essence of their traditional brewing heritage.