We create brands through strong strategy.

We help you figure out where you're going and show you how to get there, whether you're an entrepreneur with a dream or an established business in need of an overhaul, we'll work with you to clarify your voice, define your customers and nail your goals through brand strategy.

Discovery

THE SHALLOWS - $1,200

In the small dive, we meet in-person and set your brand's direction by getting to know your brand and what sets you apart. We also take a look at what sets you apart and why your customer should care.

Includes:

  • Ideal Customer Deep Dive
  • Brand Positioning
  • Goals and Prioritization
  • 1-2 Hour In-Person Workshop
  • Competition Audit
  • PDF recap of our workshop

THE DEEP DIVE - $2,000

All the benefits from The Shallows, but with added benefit from features that will set your messaging and voice apart. This is an in-person facilitated workship where we set your brand's direction by getting to know your brand and what sets you apart and why your customer should care. We also take a deepr look at who your client is and how to market to them.

Includes:

  • Ideal Customer Deep Dive
  • Brand Positioning
  • Goals and Prioritization
  • Competition Audit
  • Core Messaging
  • Look and feel direction
  • Voice and tone direction
  • Customer Experience Funnel
  • Two, 2 hour in-person workshops
  • PDF Brand Roadmap

 

 

 

 

Identity & Branding

We build strategy based brands with targeted goals, comprehensive ideal client analysis and understanding, and a beautiful identity system that will set you apart from your competitors. All identity & branding projects must first go through a brand strategy package listed above and begin at $5,000.

Common Deliverables Can Include:

  • Logo Identity
  • Brand Name
  • Messaging
  • Brand Guideline
  • Marketing Collateral
  • Physical Displays
  • Custom WordPress Website

View some selected identity projects here.

 

 

 

 

Consulting

1 HOUR DIRECTION - $200

Sometimes you just need a second pair of eyes, now you can have mine! Well, kind of. If you aren't quite ready to hand your project over to a designer, but could use some guidance, this is the consultation for you! You'll receive an invoice to be paid before the date of the call. Easy as that!

Includes:

  • One Hour Zoom Call

MONTHLY RETAINER

Want a designer on speed dial? This is the option for you. Get Zoom consultations at no additional cost and forget the package prices, don't worry about hosting or managing your website, we'll do it all! This is great for those who want to be hands-off in the long run and leave the maintenance to the design team. Inquire below to start the conversation. We'll look over all the moving pieces and come up with a flat monthly rate that makes sense.

 

 

 

 

The Process

CLIENT INTAKE

The first step in our process is client intake, this is a short, introductory period where we learn about your project and determine if we're a good fit for each other based on scope, timeline, budget, and general vibe. Brand identity can become very personal and getting along usually helps the process run smoothly.

STRATEGY

This is where we get down in the mud together and work through our strategy plan. I'll do some digging of my own, but I'll also be asking you some tough questions about your business. This is the step where we roll up our sleeves and put in some overtime. We dig deep to find your ideal client and analyze how to target them.

DESIGN

Once we have a clear course of action from our strategy plan and we're clear on a direction and message I get to work on drafting deliverables set in the design contract. We'll keep in touch during this phase to ensure we remain on the same page and continue to work towards the same goals.

LAUNCH

By this time all deliverables have been reviewed and approved. When you launch you'll have everything you need to continue sourcing any future needs you might have like flyers, advertisements, etc. All deliverables are delivered and all invoices are paid. This is the part where we high five. No, it's not negotiable.

 

 

 

 

Ready to Chat?

GET YOUR FREE AUDIT

For a limited time, we're offering a FREE consultation or audit of your website, logo, or identity system! Pick our brain for 30 minutes for absolutely FREE. Hurry and get on the calendar before our limited spots fill up!

HELLO@BIRCHANDLIME.COM
859-823-5400
LEXINGTON, KY

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